Your business’ social presence is a powerful touchpoint with new customers. This highlights how social media builds awareness for brands in a way that your website can’t. Maybe you’ve combed a company’s IG content and comments to see if their products live up to the hype. Think about your own experience looking up businesses.Ĭhances are you’ve visited a restaurant’s Facebook to confirm their hours. Like it or not, social media has become a go-to research channel for consumers at large. That said, here are five upsides that brands can see from a smart social presence. The list goes on given that the benefits of social media aren’t one-size-fits-all. Finding customers on social media has a direct impact on sales and your bottom line.īuilding awareness. Social media is valuable for businesses of any size or industry. Thankfully, times have changed and ROI is no longer a question mark. Good question! A decade ago, the upsides of social media for business were tougher to quantify. “Okay, so why is social media important for business?” Go beyond the basics of social media for business.Involve your C-Suite and employees to amplify your business.Uncover social analytics and reporting for business.Use social media marketing tools for business.Follow these 5 social media tips for business.Setting social media goals for your business.That’s why we put together this post breaking down the basics of social media for business. This is especially true if you’re totally new to the space. Wrangling your social media strategy can be daunting with so many moving pieces. Countless brands have been built from the ground up via Facebook, Instagram and TikTok. Not to mention attracting valuable new customers.ĭone right, a goal-driven social strategy means positive results for your business.
Establishing an identity and sense of community via social is key to standing out. Hot take: mastering social media is what sets businesses today apart.Ĭompetition is fierce among brands and attention is scarce.
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